Abstract
Brand: Get chip Bot
Specific projects: Raising brand awareness via 2 new marketing channels: Podcasting & Twitter
Client Budget: $2,500
Client Timeline: 4 months
Company overview
Get Chip Bot is a tech startup based out of Houston, TX that specializes in boosting sales conversions for e-commerce brands and small to medium size businesses. Through innovative video embeds that empower creatives to repurpose video content as educational resources via product and service based websites, Get Chip Bot helps brands reduce abandoned carts by over 30%.
The Problem
As a new company, their goal was to scale and start seeing growth in new paid subscribers. The problem however, was their lack of social media presence and time for creating value added content which would attract their ideal client.
After finding my podcast via Google, they reached out to me about a content partnership. In this partnership, they shared that they wanted more people to know about their company and to take advantage of the tools they offer.
Not only did they offer the ability to embed customizable videos that answer customer questions without slowing down websites, but they also offer intuitive chat windows, FAQ popups, and easy to understand data in terms of how the app helped boost conversions. They just needed a platform to help them get viewers to understand the value in trying out their software.
Project goals
1. Drive more targeted traffic and learn about their website.
2. Start seeing 20+ new website sign ups a day with at least 7 paid subscriptions
3. Drive brand awareness via two platforms they weren’t using, including podcast and Twitter.
My recommendations
1. We could partner together on my live podcast episodes and announce their involvement at 3 chosen intervals during the show.
2. We could partner together for 1 small business virtual event.
3. We could create 4 educational and helpful Twitter threads + survey the audience to understand more of what their potential customers are looking for
4. We could also partner together on 4-6 normally aired podcast episodes and announce their involvement at 3 chosen intervals during the show.
I recommended these ideas because they touch on each of the clients pain points, help position them in a new light in front of their audience, focus on raising brand awareness and provide direct links back to their website of targeted website traffic.
Additionally, the client only had 700 Twitter followers when we started this process, so there was a lot of room for growth and new client acquisition. Since Twitter is more of a communications app where people go to solve their problems, it provides a great alternative to traditional social media platforms which they’d used before.
Results + Date
1. The owner confirmed that nearly every new signup from this partnership resulted in a paying client, giving them the highest partnership conversions they’ve seen to date.
2. They experienced real time new client acquisition during each of our live podcast episodes together.
3. Our live podcast episodes garnered over 1,500 live visitors collectively.
4. The Twitter threads we partnered on together collectively saw 100,000+ organic Tweet impressions.
5. The total website clicks driven in these campaigns includes 400+ new unique visitors with a conversion rate of 30%.
Examples of Content partnered on together
